New York – New York hosts today the presentation of the new promotional plan, developed in partnership with Travel & Leisure, together with the 24 member countries of the ETC (European Travel Commission) – USA, as well as the most important players of the American tourism industry and a list of the “Travel Advisory Board.” The event will be a renewed opportunity for ENIT to promote the Milan Expo on the American market. Other promotional activities include two magazine ads, web promotion and the creation of a macrosite on the T & L website. Recently, the Italian Presidency of the ETC (European Travel Commission) in the United States, in the person of Enit- North America Area general manager, Eugenio Magnani, was confirmed for the next two-year period. (9Colonne)
