Cairo – The Ifema and Cesena Fiera exhibition organizers have established a collaboration agreement with the aim of creating a new global brand in fruit and vegetables: Mac Fruit Attraction. The goal is to develop events in favor of this sector in strategic markets. The organizers of the sectoral highlight events – Fruit Attraction (Feria Internacional de Frutas y Hortalizas) in Spain, and Macfrut (Fruit & Veg Professional Show) in Italy – created this platform to enable better visibility of products, and will guarantee a professional network of international fruit and vegetable farms with direct access to new strategic markets. The goal is to make Mac Fruit Attraction a worldwide brand. The first edition of the show will take place in Cairo, 4-7 May 2016, as part of FoodAfrica, as the result of the agreement signed with the IFP Group, the main exhibition operator in the Middle East and North Africa. This new international trade fair joins the existing two in Spain and Italy, with the aim of overseeing an expanding basin. (9Colonne)
