Helsinki – The Finnish-Italian Chamber of Commerce in Helsinki is participating, in January, in the MATKA Fair 2016, with the aim of promoting tourism in Italy among Northern European countries and Russia, where the market offers great potential for growth. This is the third trade fair in Europe dedicated to tourism, which for many years has attracted major industry players. In 2014, 81 countries (excluding Italy) took part in the event, 70,000 visitors of which 16,000 tourism professionals, 966 exhibitors, 1,168 press representatives walked the 10,642 square meters of the exhibition. MATKA holds a great, untapped potential for Italy, especially given the interest of Northern European countries for Southern European tourist destinations. (9Colonne)
