London – For the World Travel Market (WTM), the leading global event for the travel industry held in London until November 5, Sviluppumbria is at Foyles – Charing Cross for a promotional presentation on the “Via Francesco” and Umbria’s destinations given to the press and buyers in the UK market. In view of the special Jubilee Year on Mercy and the National Year of Paths, which will also take place in 2016, the initiative presents the English guide “The Way of St Francis” by American author Sandy Brown, dedicated to St. Francis’ journey from Florence to Assisi and Rome, published by Cicero Publishing. The London event, which has already garnered the support of more than 60 journalists and buyers, is the latest in an extensive series of local, regional, national and international promotional activities by Sviluppumbria. The distribution of the guide is aimed at the markets in the US, Britain and Australia. (9Colonne)
