Beijing – It is now online www.torinopiemonte.cn a website in Chinese, hosted locally, and dedicated to the promotion of the tourism in Piedmont among the travelers from the Asian country. This is a further step of the Piedmontese agenda, managed by the Piedmonte Agency for Investments, Export and Tourism (Ceipiemonte). The web site is designed to foster the knowledge of Piedmont in China and to increase the tourists arrivals. It offers a presentation of the region, useful information, and brief studies about Turin (museums, culture, gastronomy, shopping etc.), outdoor (outdoor activities, focus on mountain, lake, hills, golf), UNESCO World Heritage monuments and sites, food and drink, shopping. Everything is accompanied by videos, promotional materials to download, and suggestions about tourist packages which are created in collaboration with BookingPiemonte. (9Colonne)