Italian sales of ‘Beautiful and Well-made’ (Belli e ben fatti- BBF) will rise up to €15 billion in 2021, 4.5 billion more than 2015; an increase of 43% in the last six years. These are the estimates in the thirty principal emerging markets, identified by “Exporting the Dolce Vita”. The research was presented today in Milan at the Centro Study Confindustria and by Prometeia, now in its seventh year. The UAE will offer the greatest contribution to the increase, sollowed by China and Russia which will continue to loose relevance. In 2021 the thirty new markets will import from Italy almost the same amount as France and Germany combined.