Beijing. Italian wine distribution in China takes a leap by investing in e-commerce. Thanks to the agreement signed between the Italian Wine Group (GIV) and Tmall.com and Wangjiu.com platforms of the Alibaba Group; wines of 15 historic Italian wineries will be available to the Chinese public also through an online flagship store. The agreement between GIV and the leading online e-commerce stores in China, signed in presence of the Italian Ambassador, Ettore Sequi, will make distribution of Italian wines on the Chinese market easier. With a turnover of €350 million, the Italian Wine Group is the first Italian winery and among the first companies in the world in the production and marketing of quality wines. The Group owns 15 historic cellars, including Melini, Rapitalà and Bolla, and is present in 85 countries. (9Colonne)
