(November 10, 2016) To enhance Italy’s culinary tradition as an integral part of the culture of the country and hallmark of Italian life. Promoting the quality of products to spread the values of environmental sustainability, the fight against food waste and respect for food. Make known to China, through the kitchen, the richness of the Italian territory and its wealth of history and traditions. This is what is proposed in the first week of the Italian cuisine in China, presented this morning at the Auditorium of the Italian Institute of Culture, during a press conference organized by the Italian Embassy in China in collaboration with the Institute itself, and ICE Italian chamber of Commerce. The initiative will take place November 21 to 27, in conjunction with more than 100 countries worldwide. More than 70 events on schedule, in all major cities of the country: from Beijing to Shanghai, from Chongqing to Guangzhou, from Xi’an to Hong Kong. A wide and varied menu of events, to meet the tastes of all: cooking workshops, theme dinners, food design, film screenings, food and wine tastings, presentations of books and local products, the illustration of certification of origin. The initiative, which continues the experience of Expo Milano 2015, will also be developed with the collaboration of Italian chefs and a special testimonial: Chef Carlo Cracco, in Beijing on November 25 and 26. Among the major appointments on schedule Food design by Antonello Fusetti and Stefano Giovannoni who meets the cuisine of Carlo Cracco, a journey through cuisine and cinema with the film “Caffè” by Cristiano Bortone, thematic culinary experiences of the restaurants of the brand “Italian Hospitality” and closing the Gala dinner of the Italian Chamber of Commerce in China, with the menu thought by Carlo Cracco to enhance the products of the regions affected by the earthquake. “The Week of the Italian cuisine is a global event and a tool to promote quality and style of Italian life abroad. As part of this initiative, China plays a special role for the values linked to the food that we share and for the global spread of our respective kitchens”, said the Italian Ambassador to China, Ettore Sequi. “I am therefore particularly proud to announce that in China, with the team actions we carried forth between Embassy, consular network, Italian Institute of Culture, ICE and Chamber of Commerce, we will be able to offer one of the richest events calendars in the world”. The first week of Italian cuisine will tell China that our kitchen is loved and recognized around the world because it is good but above all healthy and of quality ” said Sequi. (Red)
