Florence – Also for the January 2017 edition, ICE will support the trade fairs of the Florence Centre for Italian Fashion. Starting with Pitti Uomo 91, the world’s leading trade fair for contemporary men’s fashion, which will run until January 13 at the Fortezza da Basso in Florence. Pitti Uomo 91, on an exhibition area of 60,000 square meters, will host 1,220 brands, of which 44% (540) are from abroad. More than 36,000 visitors are expected. The 91st edition of Pitti Uomo sees in it a series of initiatives and events of great importance. During the four days of the event, thanks to ICE support, 180 buyers and foreign journalists will be invited, representatives of leading distribution and marketing enterprises and the of the most prestigious trade publications, coming from the following main reference countries: Austria, Belgium, China, South Korea, France, Germany, Japan, Netherlands, United Kingdom, Russia, Spain, United States, Sweden, Switzerland, Turkey. (9colonne)
