(January 18, 2017) The DOP Tuscan pecorino flies once again to San Francisco, to be among the protagonists of the 2017 Winter Fancy Food Show. The event dedicated to the f&b world, among the most important on the international scene, is scheduled from Sunday January 22 to Tuesday January 24 and will involve more than 80,000 producers, 19,000 buyers and 1,400 exhibitors. The Consorzio Tutela Pecorino Toscano DOP will attend the event in the USA along with other Italian culinary excellence and under the aegis of Ice, which will also handle the incoming American operators. “The US market – says Andrea Righini, director of the Consorzio del Pecorino Toscano DOP – is one of the most important for our cheese, in constant growth after Europe and it’s the first importer for the quality products of our companies”. “The Winter Fancy Food Show in San Francisco – continues Righini – will open this year a series of events and promotional collateral initiatives, including events in ICE ‘Lounge Italia’, which will star Pecorino Toscano DOP and offer the opportunity to combine attention to innovation and new market trends with a long tradition, such as that of dairy products, with primary emphasis on consumers and the response to their demands, constantly changing and evolving. ” (Red)
