Berlin – The Minister of Cultural Goods and Activities and Tourism, Dario Franceschini, inaugurates Pavilion Italy at the Internationale Tourismus-Börse Berlin that thanks to ENIT and Regions, returns with force in one of the most important international trade fairs. The Minister has presented to operators the Strategic Tourism Plan 2017-2022 and demonstrates the potential of the international tourism promotion of the country. “Italy has a considerable cultural heritage spread across the country – said Minister Franceschini – is recognized and appreciated throughout the world for fashion, cooking, design and lifestyle. This makes us one of the most desired tourist destinations, immense potential that must and can be exploited through a shared promotion of the country, as evidenced by the pavilion built by ENIT together with the Regions with a unified vision that allows all reality to show themselves under the Italy sign”. (9Colonne)
