(23 May 2017) Made in Italy is the instrument through which our country has built its image beyond its borders. It is synonymous with quality and excellence, an international expression of the culture of “Italian know how”, but also a symbol of the victory of Italian emigration in the world. The project “Italians like us: excellence becomes identity” was developed with the aim of increasing national identity abroad and addressing the approximately 30 million Italian-Brazilian people in particular: a contact zone between Italy and Brazil. The event, scheduled for 2 June in Brazil, is promoted by the Brazil-Italy Friendship Association and Brazil Planet, and will be realised in collaboration with the Italian Chambers of Commerce in Brazil in the cities of Brasilia, Belo Horizonte, Curitiba, Florianópolis, Fortaleza, Porto Alegre, Rio de Janeiro and São Paulo, with an important mobilisation aimed at the diplomatic-consular network, the Italian Institutes of Culture, Italian language teaching, Associations and Patronage. The programme includes the exhibition “Excellencies that become identity” about the excellences of the ‘Made in Italy’ described in the book “Italians like us” which includes a free catalogue and poster. The event will be “recounted” by www.italianicomenoi.it which will offer a stream of information on the activities of each single portion. (Red)
