Munich. In conjunction with Unicredit / Hypovereinsbank and Bayern Design, the conference “Design as a critical success factor for internationalisation” will be held in the afternoon of 24 July at Unicredit’s headquarters in Munich. With this event, the Italian Chamber of Commerce intends to compare some of the experiences of Italian and German companies of excellence who have been able to value their productions through a strategy that focuses on Design as a distinctive and competitive element. The conference participants will have the opportunity to hear the testimonies of qualified speakers from important companies from both countries, such as Pininfarina, Alessi, illycaffè, Classicon, Axor, Tobias Grau, and journalist Angelika Müller – the editor-in-chief of HOME and DOMUS. (9Colonne)
