Beijing. In China, Chianti is the most famous name according to WineITA portal, number one in the promotion of Italian wines in China. The Vino Chianti Consortium received a great recognition during the last edition of Interwine, one of the biggest fairs in the sector, in Canton from May 18th to 20th. The Consortium was represented by 56 companies from Tuscany and over 60 labels, in a stand of more than 100 square metres. A unique international showcase (52 countries present), which attracts twice a year more than 50 thousand international visitors, all operators in the sector such as buyers, importers and sommeliers. “Being the most important and well known Italian wine in China is a great result – explains Giovanni Busi, president of the Vino Chianti Consortium- A recognition that gives us the unequivocal confirmation on our work: we are on the right track, we have laid the foundations in a market with enormous potential, which offers many opportunities to our companies. This is only the beginning and we have set a far more forward-looking marketing campaign that will consolidate our position. (9colonne)
