(Jun. 13) – “Olio extra vergine di oliva: condisce la vita” (Extra virgin olive oil dresses the life) is the slogan of the new campaign “Olio d’Oliva: Alta Qualità Europea” promoted by the European Commission and Italy. The campaign, led by UNAPROL – Italy’s consortium of olive oil producers – in Belgium, Denmark, Holland and Italy, has been presented to the press and the authorities in Brussels and will last three years, for a total investment of over 5 million euros (50% from the EU, 20 % from Italy and 30% from UNAPROL. The new project comes from the will to promote consumer awareness of the extra virgin olive oil and olives in the EU Member States, through a program of activities and initiatives, which include an appropriate information on the quality of the product and its uses, a deepening of the regulations governing the labeling and whole olive oil sector, and aspects relating to the traceability of the product. The project also aims to increase the market penetration of oil producers in Holland, Belgium and Denmark, encouraging the testing and strengthening communication and outreach to promote the product. (Red)
