Nov. 6 – The ENIT “Italia Comes to you” project will be presented on November 8, at the Taj Lands End in Mumbai, during a press conference. ENIT already brought the program to Russia, China and Brazil, where there was high audience participation and media attention. India, which today holds 1.5% of world GDP, is the most likely candidate to become the third largest economy, in the coming decades. The first Indian city to host the event dedicated to Italian territories and culture is Mumbai from November 16 to 20, followed by Delhi (5-9 December) and Bangalore (17-21 December). During the events, numerous seminars will be held, some of them on the theme of “Italy from the artist ‘eyes.” These seminars will be accompanied by events dedicated to Italian Institutes in India, film screenings, and a fashion show under the name of “Be cool in Italy.” To bridge the cultural gap between Italy and India, ENIT-Agency will host trainings aimed at facilitating business contacts between representatives of companies from both countries. These sessions will take place both online (on the site to Italiacomesyou.com) and offline, with an in-depth seminar before the b2b meetings. On Facebook (Italy comes to you) and Twitter (“@ italycomestoyou”), ENIT will present Italy as a brand and it will give visibility to the participating regions and companies.
