Nov. 22 – QMI, Italian leader in international Product Placement, is known for having integrated the Italian brand Damiani in the Twilight franchise, thus becoming an ambassador of Italian luxury in the world. The historic Italian jewelry company has created a unique and exclusive jewel for” Twilight – Breaking Dawn Part 2,” namely the one that the Volturi bestow upon Bella Swan (Kristen Stewart) for her wedding to vampire Edward Cullen (Robert Pattinson). “International cinema is a great vehicle for the promotion of Made in Italy – said the president of QMI Giovanni Cova – Our main goal is to fully understand the dynamics of productions that lead to the creation of a film, and understand when and where it is appropriate for us to provide the required expertise. This is absolutely crucial to ensure that the operation is successful and that it brings real benefits to those companies that invested in Entertainment Marketing. In this occasion, we are very pleased to have brought, once again, our tradition in the movie phenomenon ‘Twilight.’ ” Qmi is the first Italian company for Entertainment Marketing and Communication: its aim is to help companies enter the entertainment business for communication and trade. Thanks to their expertise, more and more Italian products are becoming reputed and respected goods thanks to their visibility in films and television: the trick lays in the ability to maintain an aura of elegance and sophistication while entering the emotional imagination of the public without actually recurring to commercials and advertisements.
