Nov. 30 – “China must become a priority for the Italian wine industry: it is a market that is growing in double digits, and Italy has all it takes to become number 1 wine exporter,” says Lamberto Vallarino Gancia, President of Federvini, on his way back from Beijing. A trip that saw the presentation, in the presence of Minister Corrado Passera, of the project “Italian Wines in China.” “We have an established system – added Gancia – to promote and coordinated all of our products. In China, there is great interest in Italian culture, particularly in our unique food and drinks. These are good conditions to obtain significant results. We have to work so that China becomes one of the leading importers of Italian wines, in the same league as the United States, the first importer country (+8%) in value. The growth in the U.S. – said Gancia – was accompanied by an interesting demand evolution, which, in addition to becoming stronger, has been shown to increase in terms of the ability to choose and select wines.
In fact, there has been a registered increase in sales of medium-high quality Italian wines. There are several reasons behind this: new rules, a reduction of the general spending power, a progressive and widespread education quality. The U.S. is extremely complex and varied, because of its enormous dimensions and regulations that vary from state to state.”
