Jan. 21 – “Made in Cavalli” expands its brand reach in the world thanks to a new collaboration with Le Bonitas SpA, a company specializing in the production of underwear and swimwear. The two groups have announced the signing of a license agreement for the production and distribution of a new clothing line, ranging from underwear, beachwear and fashion accessories. The new agreement, which will begin with the autumn-winter 2013 collection, will run for five years, and it is renewable for another five. The aim is to further expand the production of “Just Cavalli” branding, to be sold in mono-brand “Just Cavalli” stores as well as in the most prestigious fashion stores, department stores, and retail stores in Italy, Europe, North America, the Middle East, Asia, China and Japan. “I am very pleased with this new partnership with Le Bonitas, of which I admire the dynamism and professionalism. I am sure they will be able to interpret my creativity and the rich world of color and animal prints that have always distinguished the brand “Just.” And with this agreement we target a younger and more aggressive audience,” said Roberto Cavalli.
