June 5 – Ulaola, the digital startup that promotes and sells Italian products in Italy and abroad, is releasing a technology platform dedicated to a new business model refocused on Europe (Ulaola just opened a new office in Berlin). Ulaola is hence strengthening its position as an e-shop community dedicated to strictly Italian design, art, fashion and food, combining the creativity of small & medium enterprises with the extraordinary growth opportunities of digital technology. With Ulaola, production companies, artisans and independent artists can open an e-shop and enjoy the many facilities offered: photo-shoot, logistics, full shop, translated descriptions, implementation Seo texts, and a multilingual customer care. It has also adopted a new formula for centralized payment, to ensure the product quality and protect the consumer. Ulaola entered into the shareholding of Digital Magics, venture incubator for digital startups, that joined the founders to strategize on further technology development. “We are very proud to continue our path of expansion with the new platform – said Pietro Masi, founder and CEO – The expertise and strategic, technological and business management support offered by the professionals in the Digital Magics Lab have allowed us to strengthen our technological setup and now we are ready to recruit new sellers. Increasing our visibility in Italy and opening up to the international market, firstly in Germany, are the clear goals with which we will begin a new round of funding.” “Ulaola’s entry within our portfolio enriches the e-commerce sector of our digital startups, after Growish, social gifting community for group gifts, and Jumpin, an Italian initiative on social shopping – said Enrico Gasperini, founder and president of Digital Magics – We recognized in Ulaola an innovative and original idea, which is now ready, after a technology review, to search for additional investors who believe in the business model.”