July 24 – Yet another important confirmation for Mionetto in the United States comes with the 4th consecutive ‘”Hot Brand Award,” the coveted prize awarded by the renowned business magazine Impact-Market Watch to those brands that, over the past 5 years, register in the U.S. market a double-digit growth and sell a minimum of 1.2 million bottles, approximately 100.000 cases. This success consecrates Mionetto among the most popular and widespread Prosecco brands in the U.S., where in 2012 it grew by + 28% in volume compared to 2011. The ‘”Hot Brand Award” is a recognition of primary importance in the U.S. with a great value for trade. In the United States, if a company sells 100,000 cases it can be considered a national brand: “The award for the fourth consecutive year – says Enore Ceola, Managing Director of Mionetto USA – confirms our exceptional performance and the winning strategy behind it. The award recognizes our company’s quality and commitment in an increasingly competitive market.” Mionetto was one of the first wineries to export prosecco in the United States: its bubblies are present in major cities, with more than 400 clients in New York and many in Chicago and Boston. “The excellent results obtained in the United States are the result of, among other factors, adopting a product portfolio strategy, which has been able to take full advantage of the wide differentiation between types and lines of sparkling wines with which Mionetto presents itself in the international markets,” said Paolo Bogoni, marketing director and member of the Management Committee of Mionetto SpA and the Supervisory Board of Mionetto USA. Today Mionetto has a turnover of €56.2 million (+7.2% vs. 2011) and a volume of 17.6 million (+6%), it represents one of the most important Italian wine leading companies on the international prosecco market.
Mionetto’s wine is a success in the U.S.
