Dec. 16 – X Italy is a temporary shop and showroom in Berlin, developped by two Italian brothers active in international finance and real estate. The aim is to promote Italian entrepreneurship in new markets by offering visibility on foreign markets. The shop is located in the heart of the city, giving a space to entrepreneurs and their products. “X Italy – explain the two brothers – doesn’t aim only at showcasing Italy abroad; it actually aims at establishing a fast lane for Italian entrepreneurial ideas and innovation.” The Temporary Shop offers the chance to sell products by making available its tax code for all exhibitors, who may also take advantage of the non-convention cross media marketing campaign.
