Mar. 28 – Two golds and three silvers for Rai at the TV “Olympics.” The Italian public television was nominated in 8 categories at the PromaxBDA Europe Award, the most important prize for television promotion, marketing, design and media companies in Europe. The award, held Tuesday evening in Madrid, saw RAI rank first for its commercial on the Rome Film Festival, in the special events category, and for its International Children’s Day in the institutional and social campaigns category. RAI ranked second with its repositioning commercial for ” Rai5 ” in the special events category, for the campaign “Clean Up the World” in the institutional and social campaigns category, and with the image and positioning campaign for Radio 2 in the best animation category. This is the first time that RAI has been recognized in the European competition. The spots were created internally by a team of producers, directors, editors and technicians led by Pierluigi Colantoni within the Department of External Relations and Communications, headed by Costanza Esclapon. For RAI, this is a great result that pushes the company to play a more central role in the European scene of the promotion of television programs.
