Apr. 22 – “Meet Italian Excellence: Opportunities Made in Italy” is a one-month web advertising campaign to present on the international market the Italian trade fair potential. The campaign will be on LinkedIn until May 21. The project, now in its second year, is funded by the Ministry of Economic Development and promoted by AEFI – the Italian Exhibition and Fairs Association, the CFI – Fair Industry Committee, the CFT – Tertiary Fairs Committee, the ICE Agency, the Conference of the Regions and Autonomous Provinces, and Unioncamere. “The initiative – said AEFI in a statement – is part of a promotional program for the use of trade fairs and exhibitions as a competitive platform for the internationalization of Italian firms.” The campaign supports and enhances the trade fairs that signed on in 2013 and 2014; specifically, the campaign seeks to boost Italy’s attractiveness in the American and Chinese markets. LinkedIn is the chosen platform because of its 277 million users and an average of 5 million new users per month. It’s the strongest professional social network, and it provides the perfect support system for the campaign. The latter is divided into six different thematic areas, covering the key areas represented in the 76 partner trade fairs; each area is associated with a concept, its own communication strategy and a support online page.
