Sao Paulo – The ICE Agency for the promotion abroad and internationalization of Italian firms is organizing the participation at the Sial Brazil Fair, which will be held in Sao Paulo June 24-27. Sial Brazil is considered the most important fair in the agro-food sector in the South American continent. “In 2014 – said the ICE – Brazil also hosts the World Cup and this is a unique opportunity to promote Italian excellence, recognized quality, best health practices in the sector.” (9Colonne)