July 31 – “If you sell beautiful fabrics, you see beautiful people,” his grandmother always said. Luca Ferrari made of that suggestion a job. His company – “Manifattura tessile di Nole” celebrated a year ago its first 100 years. And since he’s seen a lot of beautiful people, in Italy, but especially around the world. From Nole, a small town in the province of Turin, 70% of the fabrics and velvets produced by the company are then sold abroad, with the United States and Germany as main markets. “When you get used to exporting, the market is boundless,” says Ferrari, now at the helm of the company after his father and grandfather. The ICE Agency helped “address untapped markets, such as China and Japan,” because “there is no limit to potential pools of customers.” Ferrari is now ready to promote his products in China: “Thanks to the ICE Agency we will fly to Shanghai in late August to attend the Intertextile Fair.” The proud entrepreneur says “we work for the best names in the international wholesalers scene.” It might surprise to know that velvet used in the most important theaters around the world are made by Nole. From the New York Metropolitan to the Opéra in Paris, passing through the Petronas Philharmonic Hall in Kuala Lumpur and the Colon of Buenos Aires, there is always a “piece” of Italy in these theaters. Professionalism is also key: “you cannot sell abroad without reliability – says Ferrari – this is why all our customers can see our production chain online.” By going on dinole.com, it’s possible to discover a world of excellence.
