Sept. 3 – All Italians know that pizza abroad is very different from the one prepared in Italy: “American-style” pizzas are the easiest to find, while good quality pizza is often expensive. But Roncadin, a Friuli-based company specializing in the production of high-quality frozen pizzas, may have found a solution. The company began exporting to China the typically Italian product, but at an affordable price. The idea worked, and in June Italian entrepreneur Dario Roncadin, after the success of his online sales, opened the brand’s first store in a Shanghai business center, the Zhong Rong Jasper Tower. “Our pizzas – explains Dario Roncadin – are made with 5 to 24 hours leavening processes, are cooked in a wood oven and topped manually. We don’t roll out our dough, but divide it into small balls and then hot-press it. To market the product in China, we had to adapt to local tastes, with a substantial difference in the cooking method: since in Chinese homes ovens are rare, we opted for using pans. Our pizzas can be placed in the pan, still frozen, then covered and cooked at a low heat for 8-10 minutes.”
