Brussels – The white truffle of Acqualagna has convinced the King and Queen of Belgium. A merchant from the Marche region brought the Italian delicacy to the Belgian royal family for a private event. The tuber magnatum pico of Acqualagna made the headlines a while back for pleasing the palate of Prince Philip of Edinburgh. The truffle’s status within Europe’s royal families reflects the importance and value of a brand, a name, a label, recognizable and recognized abroad. (9Colonne)
