Abu Dhabi – Etihad Airways, the national airline of the United Arab Emirates, has acquired a 75 per cent stake in Alitalia Loyalty S.p.A, the owner and operator of MilleMiglia, Alitalia’s frequent flyer program, with Alitalia retaining the remaining 25 per cent stake. Alitalia Loyalty will become part of Global Loyalty Company (GLC), a loyalty and lifestyle company that allows Etihad Airways and its partners to target the global loyalty market more effectively. GLC also consists of Etihad Airways’ Etihad Guest, airberlin’s topbonus and Jet Airways’ JetPrivilege programs. The addition of MilleMiglia will lead to enhanced opportunities for members to collect and redeem their miles around the world. (9colonne)
