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Home Sito interno Archivio BigItaly focus - Inglese

Italiana Confetti, an all-Italian story that looks to the Middle East

it@withub.it by it@withub.it
3 Marzo 2015
in Archivio BigItaly focus - Inglese
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Mar. 3 – Saudi Arabia, Israel, Brazil, South Korea, Australia, China, Greece, and Portugal are just some of the countries served by Italiana Confetti. In thirty countries, the Neapolitan company is currently present, leading in the production and sale of confetti. From “Ricotta e Pera” to “Pietre del Vesuvio”, passing by “Babà con panna,” “Caffè Espresso Napoletano”  and “Sfogliatella Napoletana”: this is the offer. Diverse, varied and catering to everyone’s taste. “Italiana Confetti is developing its establishments near Naples, expanding its employee base from 7 to 35 in just a few months, increasing daily production of confetti. We decided to extend the factory and invest on Italy because we believe that, when this difficult period will end, we’ll be ahead of our game,” explains Nicola Prisco, director of the company. “Today – he adds – our products are in demand in the Middle East, in Brazil and in the Asian world.” Italiana Confetti is an extraordinary story that began more than 100 years ago when Nicola’s grandfather opened a Confettificio. Today, the company – with creativity, innovation, quality and respect for made in Italy – revolutionized the “candy product.” “With my brother Dario – adds the director of Italiana Confetti – we decided to make a new product: a candy that isn’t only for ceremonies but suitable for all tastes at all times. And so, from the union of Lecco chocolate with Sicilian almonds and Italian sugar, we made a candy that is seducing international markets and with which we can be present all over the world.” (Gil)

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