Bolzano – Callegaro is a researcher at Google UK and one of the leading European experts in sample survey and internet survey methodology. On March 31, he will hold a seminar at the Department of Economics of the University of Bolzano on “The Future of Online Surveys.” During the two-hour session, Callegaro will explain to participants how to develop online opinion polls. These tools are increasingly important for those who work in marketing and need to know and meet exact consumer preferences. Callegaro works in London as a senior methodologist in the quantitative marketing team at Google UK. He has authored numerous articles and papers on research methodology and surveys, Callegaro is also associate editor for the Survey Research Methods journal, and is a member of the editorial board of the International Journal of Market Research specialist. (9Colonne)
