Beijing – The industry giant IFF is ready to present its strategic plan to get Italian fashion companies into China: by selling high to medium quality products, simplifying sales operations and reducing to zero the risks for Italian companies. The proposal will be presented to the press and interested companies in Milan on 6-7 October, in the RDS Meeting Room, via Mascheroni 15. There will be Linda Tong, president of IFF, a pan-Asian company based in Shanghai with extensive experience in the fashion retail and wholesale markets in China (www.iff-eu.com). The IFF Fashion Center project will make sure that Italia fashion products be showcased in 8 new Fashion Centers located in the most famous shopping streets of the cities of Shanghai, Shenzhen, Changsha, Hangzhou, Beijing, Wuhan, Shengyang and Xiamen (with the first scheduled opening in September 2016 in Shanghai). (9colonne)
