Shanghai – It turns out that food and wine aren’t the only successful combination of Italian style, because the promotion of Italian wine in China has taken on a new challenge, joining forces with the best of the Italian fashion industry. “Drink and dress” takes place on October 14, with 12 wineries of the Vino Consorzio and the most renowned brands in fashion and footwear make their debut side by side in the House of Roosevelt. Organized by the Consorzio Italia del Vino and the Italian Trade Agency of Shanghai, in partnership with Milano Unica, Ente Moda Italy and the Italian Fashion System, “Drink and dress” is part of the three-year project ‘Italy in China’. The program wants to promote Italian wine (with an investment of €1.3 million) supported by the two largest associations of the private sector: Italia del Vino and Istituto Grandi Marchi. (9Colonne)
