December 18th, 2015 – The Ferretti Group has won another international award for its online and social media presence. The Group was awarded the prestigious ‘World Luxury Award – Gold Use of Media’ 2015 in the ‘Cars & Yachts’ category because of the impressive results obtained by its official Instagram account ‘@ferrettigroup’, which has over 23,800 followers who viewed more than 470 pictures and videos posted from 9th March 2015 (when the account was opened) to date. Awarded every year in Monaco by the World Luxury Award, this year’s other winners are: Hermès, Cartier, Gucci, Dior, Valentino, Emirates, Mercedes, Jaguar, Audi, Lexus, Lamborghini, Martell, Vertu, and The Leading Hotels of the World. The jury, composed of highly reputable luxury professionals, has two goals: constantly improve the standard of creative excellence in the advertising, design, and multimedia sectors; and be a global think-tank capable of developing prognostic techniques in the luxury goods sector. More specifically, Ferretti Group’s Instagram account, managed in cooperation with agency Arachno (a partner of the Group’s in several online communication activities), was awarded as the best among all the international luxury brands present on social networks. The motivation for the award was about “being able to involve a large number of users, including yachting enthusiasts from all over the world, by constantly sharing pictures and videos”. The Group’s posts featured a wide range of subjects to attract a very diverse public: from the new products launched over the last few months to the historic icons that have made Italy’s style and design known all over the world, all the way to the unmatched innovations that characterize the Group’s yachts. Ferretti Group has thus been once more recognized as an international leader, in social communication in general: not only on Instagram, but also on Facebook, Linkedin, Pinterest, Twitter, and Youtube – all channels that allow to be directly in contact with customers and enthusiasts alike, and to always be up to date, through one’s followers, on market trends, tastes and needs. (Red)
