Parma – After Expo2015, the Italian Government decided to increase exports in the food sector €50 billion by 2020. And thanks to an 8% increase in 2015, Italian food exports are worth €36.9 billion. The upcoming Cibus food fair (scheduled in Parma this May) is expected to welcome thousands of buyers from every continent. The fair will give a first sign of the 2016 export trends towards the US, Europe, Asia and in new markets such as Iran and Argentina. Behind the success of the sector, one of the best performing in Italy with sales amounting to €133 billion spread among 58 thousand companies there is the innovation of production processes, new product development, the promotion of tradition and attention to foreign markets. These are the key ingredients identified by the research team of Università Cattolica, who today presented the book “Strategies and food industry performance”, published by McGraw-Hill(9Colonne)
