Las Vegas. The Italian Institute for Foreign Trade, as part of its programme promoting the bicycle and motorcycle industries, will organize national participation at Interbike, which will take place in Las Vegas’ Mandalay Bay Convention Center on 21-23 September. For years, Interbike Expo has been the most important cycling fair in the US reserved for the trade. It is an important time to glean useful insights, so Italian companies can enhance their competitive position. The 2015 edition saw 32 Italian companies participate in a joint pavilion (out of a total of 52 Italian companies at the fair). Within a 650 square metre area, they showcased their product excellence. In total, the fair welcomed 968 participants representing more than 1,500 brands, and more than 22,800 visitors. (9colonne)
