Melbourne – The tourism promotion campaign in Melbourne has begun. Organized by the Consulate General in Melbourne at the airport of the Australian metropolis. In the baggage claim area of the international flights area eight billboards were leased which will show on rotation for six weeks three short ads on the beauty of our country. “The goal is to intercept the many Australian tourists passing through the airport, as well as the predominately Asian travelers who come to Australia. The baggage claim area, in fact, will see nearly one million passengers over the duration of our advertising campaign”, said the Consul General Marco Maria Cerbo. “The initiative was made by committing saved funds from 2015 expenses”. (9Colonne)
