Washington – The dollar puts wings on Asiago Dop, in the first three months of 2016, 143 tonnes of the product were sold in the United States. An increase of 44% compared to the same quarter in 2015. It is a success that is not only American, since Asiago DOP scored a worldwide increase of 16%, combined with interesting development scenarios in the markets of Brazil and Mexico, where the action of the Consortium has resulted in full recognition of Asiago designation as a geographical indication according to the Lisbon Agreement for the protection of origin which in fact guarantees a greater level of protection for that country. From 2013 to 2015, Asiago DOP has continued to strengthen its presence in the US market and closed 2015 by selling 450 tonnes of the product at an increase of 12.8% compared to 2014. The difference were two factors: the performance of the dollar, especially in 2015, which opened up new opportunities for purchasing and the escalation of shares implemented by the Consortium. (9Colonne)
