(July 7, 2016) In addition to sports Italy will participate in the Rio Olympics with a package of initiatives ranging from contemporary art to cuisine, from archaeology to marketing. “A part from the extraordinary challenge in terms of sports, there is also a parallel challenge which has always accompanied international events and this is the challenge to present our country as a ‘System’, its strong points, its reputation and charm’ according to Foreign Minister Paolo Gentiloni at the presentation event at the Farnesina. It is a cultural programme “with which the Farnesina involves the various present institutions” according to deputy Foreign Minister Mario Giro. Two main expositions are: “Games in Greece and Rome” (July 26-October 2) inaugurated at the Rio de Janeiro Museum of Fine Art which will also be the closing event of the ‘Italy year in Latin America’; ‘Arte in scena’ (July 5- September 11) about the contemporary linguistic diversities thanks to a selection of art works from art and architecture collection of the MAXXI museum. It organised by the MAXXI foundation at the Rio de Janeiro Museum of Modern Art. A single number for emergencies was arranged for Italian visiting Brazil whereas “the Italian Embassy in Brasilia and the Italian Consulate in Rio de Janeiro along with the Farnesina Crisis Unit, have arranged a ‘focus’ to assist athletes, families and all spectators travelling to Rio for the Olympics” announced Giro. (Sip)