Beijing – Dario Franceschini, Minister of Cultural Heritage and Activities and Tourism, arrived in China with the new Rome-Beijing Alitalia direct flight, met this morning the Minister of Chinese tourism, Li Jinzao. With his counterpart, Franceschini has focused on the important touristic opportunities that our country offers in terms of culture, history and nature, and illustrated the “China friendly” program, designed to better adapt the Italian tourism to the Chinese public and increase travel destinations, also providing forms of twinning between towns, museums and UNESCO sites. The first day of the Minister in Beijing continued with a visit to the National Museum of China, since March home of the successful exhibition “Glory of light and color, four centuries of paintings in Venice”. Franceschini has also inaugurated at the World Art Museum in Beijing the first exhibition in China dedicated to the Ferrarese painter Giovanni Boldini. (9Colonne)
