(11 November 2016) Salvatore Ferragamo, one of the leading global players in the luxury sector, announces the reopening of the new and improved flagship store in Chuo-dori, Ginza. Located in one of the main shopping streets of Tokyo, the flagship store covers a total area of about 600 square meters and is now the largest of Salvatore Ferragamo store in Japan. Spread over three floors, the store offers the full range of the brand’s collections for Men and Women: RTW, bags, shoes, small leather goods, silk accessories, sunglasses, perfumes, watches, jewelry. On each floor, the space is divided into connected rooms to create the feeling of a warm, family atmosphere, with a balanced mix of classic Italian design and references to different periods, from the 1930s to the 1950s. Some design pieces from Gio Ponti furniture, antique Venetian glass vases, sofas and chairs imported from Italy and original hand-made carpets, together with Venetian stucco and travertine, underline the Italian Style, while the LED lighting highlights the products on display. On the occasion of the reopening of the store, Salvatore Ferragamo organised a special event that brought a taste of Florence in Tokyo with its master craftsmen who, with their skillful work have shown how they make footwear. On the façade of the building that houses the store there was a video projected, mapping out art and gardens of Florence mixed with ‘magical’ elements.
