Dubai – Offering the best of authentic Italian food at affordable prices, with fast service and a warm and welcoming atmosphere, recalling the Mediterranean gastronomic culture: it is the winning model of Barilla Restaurants. Building on positive experience in New York City, the Barilla Group now exports it to the United Arab Emirates – among the most promising markets for Made in Italy food and basis for the next Expo 2020 – where today, in Dubai, opened the first Barilla restaurant in the Middle East (http://barillarestaurants.me), at the presence of Luca Barilla, vice president of Barilla Group, and Abdulla Omar Al-Futtaim, vice president of the Al-Futtaim Group. The Parma-based company, world leader in the pasta market, has signed an important franchise agreement with Al-Futtaim Group – one of the main in the Gulf countries, with over 44,000 employees – who will be the exclusive partner of Barilla opening and development of the brand’s restaurants in the Middle East. (9Colonne)
