London. The “Via di Francesco” (Way of St. Francis) was awarded for having “touched all the right buttons for communication” promoted by food and wine, artistic excellences, captured the charm, identity and uniqueness of Umbria. “La Via di Francesco” is a hike that reaches Assisi that retraces Saint Francis’s footsteps. The “Francesco Way” is once again a protagonist in London. The promotional campaign for this walk has received a double “Golden Awards” award conferred by the prestigious Chartered Institute of Public Relations (CIPR) Pride Awards. During the awards ceremony that took place in recent days in London, two awards have been awarded to Karol Marketing agency which curated the promotional activities in Great Britain last year in light of the Jubilee and the national year of walk. (9colonne)
