(January 10, 2017) Also for the January 2017 edition, ICE will support the trade fairs of the Florence Centre for Italian Fashion. Starting with Pitti Uomo 91, the world’s leading trade fair for contemporary men’s fashion, which will run until January 13 at the Fortezza da Basso in Florence. “The success with which it opens this edition of Pitti Uomo – remember ICE president, Michele Scannavini – is in large part the result of the consolidated collaboration between ICE, Pitti Immagine and Florence Centre for Italian Fashion. An event of absolute importance that confirms Italy’s leadership in the global fashion scene. To emphasize the strategic importance of the sector for our exports, 2017 will see a higher public investment resources by 45% compared to 2016, thanks to which a new approach based on multi-channel and e-commerce will work alongside the traditional ways of promoting, with the objective of filling the gap in this area between our firms and their competitors. “Among the events scheduled, those organized with support from ICE , should be noticed in particular the presentation of the Golden Goose Deluxe Brand by Alessandro Gallo, Special Project @Pitti Uomo. As part of Pitti Italics, an event now became established at the international level to showcase to the best Italian and foreign buyers and the world’s trade press the Italian interesting brands and emerging designers, worth of mention in the foreground, through runway shows, performances and installations, Carlo Volpi, winner of Who’s on Next? Man 2016, and Lucio Vanotti. ICE will also be with Pitti Immagine for other events in January: Pitti Bimbo 84 (January19-21) and Pitti Filati 80 (January25-27), in which will be hosted over 150 international buyers and journalists. (Red)
ICE supports internationalization at Pitti Uomo 91
