L.A. Cia arrives to the United States. The second round of international promotional events “Top Italian Food and Beverage” and “Vini d’Italia” organised by Gambero Rosso in partnership with Cia-Italian Farmers Association took place in Los Angeles. An important showcase at The Barker Hangar which saw the participation of CNO- National Association of Olive-growers. The CNO has organised a masterclass titled “Evoo Open Speech”- an in-depth study of Evo Oil (Extra Virgin Olive Oil) with a debate on misleading label information, commodity-related topics and the utilisation of olive oil in Mediterranean cuisine. There will also be a tasting session including four samples of high quality extra virgin olive oils. It is an opportunity to present to the American public the best 100% Italian extra virgin olive oil. These events fall under the wider project of internationalisation of companies under the Italian Farmers Association (Cia). The promotional tour started with great success last January in the Copenhagen and underlines the association’s goal to aim toward foreign markets in order to discover the wonderful hidden treasure trove of traditional Italian foods and to unlock their potential for at least €70 billion in exports. (9Colonne)
