(29 March 2017) “We have had numerous orders over the past few show days. Speaking to different high level professionals, we have come up with several new ideas. We are ready to respond to the US demand and we are open to all kinds of suggestions”. Vittoria Foraboschi, director of Maison Signore- the most exclusive wedding dress store in the Campania region upon her return from New York, can only have positive things to say. The company has its roots in Caserta and Naples and is now taking off towards the United States. Maison Signore participated in a bridal trunk show at Kleinfeld in New York: the most famous bridal store in the country. The New York temple of high bridal fashion devoted over a week to the Italian artisanal bridal wear company at the 110 W 20th St in New York, the most sought-after address by American brides who come from all over the country to choose the perfect dress for their wedding day. Maison Signore staff met with hundreds of brides that really appreciated their collection of wedding dresses: “It is a dream come true to see our designs showcased in one of the most famous stores in the world, it is very satisfying and the result of years of hard work. Hard work, professionalism, tenacity, and perseverance have afforded us the opportunity to be showcased in a trunk show half-way across the world” stated Geri Natale, the general director of Maison Signore. The Italian fashion brand showcased a preview of their 2018 collection and Italian design, craftsmanship, and professionalism that characterises the company: “This is an achievement and yet another point of departure, our globalisation is only the beginning, our real objective is to be ambassadors of the ‘Made in Italy’ bridal sector to the world. With our ability to combine innovation and tradition, we wish to export our client service, Italian taste, and meticulous attention to detail, and the customisation of our dresses”. The new strategy for globalisation that the Italian brand is following with determination: the already renowned brand in Europe, Japan, China and the Arab world, is now preparing to consolidate its presence in the United States. (red)
