Berlin. When asked “If you were to win a trip abroad, where would you go?” 37% of the world’s population responded, “to Italy” (41% among the high queues), 32% in the United States and 31% in Australia. In addition, Italy is also the first country in the world to be associated with quality of life, creativity, and inventiveness ahead of Canada, Australia, China, and the United States. The results emerged from the “Be-Italy” survey commissioned by ENIT (National Tourism Agency) at IPSOS Research Institute, which investigated Italy’s perception and image in 18 foreign countries with 500 online interviews per country (200 of which were elevated countries). Italy is the third best known country in the world (45% of the total world population) after the USA (49%) and UK (47%). Germany has the highest rate of knowledge about the Peninsula (21%), exceeding France (18%), the United Kingdom (16%), the USA (16%) and India (15%).
