Milan – Great success for the Abarth brand at IF! Italians Festival of Milan – an international reference point for creativity, networking, training, technology, and entertainment organised by ADCI, Art Directors Club Italiano. It is one of the most prestigious and coveted Italian awards, where the best communication projects are awarded by the leading professionals in the sector, nationally and internationally. The jury consists of creative directors, clients, and professionals working in the field of communication, not necessarily linked to traditional advertising. The brand has been awarded the silver medal in the directing and animation category for the new “Let’s play” commercial created by the Independent Ideas agency with the creative direction of Erick Loi and Vivì De Luca and produced by Indiana Production. (9Colonne)