June 18 – The Industrial Union of Naples and the Consulate General of Italy in Shanghai, in collaboration with the Italian Embassy in Beijing, ICE, the City of Naples and the Campania Region, are organizing an initiative to promote the economic, tourist and cultural heritage of Naples and Campania. The program, entitled “Naples in Shanghai – Loro di Napoli,” is scheduled to take place in Shanghai November 1 – 7. The event aims at reviving the image of Naples and Campania on the Asian markets, through B2B meetings between Campania and Chinese entrepreneurs, as well as tourism promotion workshops, seminars, contemporary art exhibitions, theater performances and concerts.
“Loro di Napoli” is preparing to conquer China
