Jan. 8 – Russia, China, the United States and Australia are new territories to conquer for Italian wines, all countries where wine consumption increased the most in the last decade and promises the greatest growth potential for the years to come. A new report by Sace, a group specializing in export credit services, reveals that non-European countries are driving the market for Italian and French wines. “The core trend drivers – Sace explains in a footnote – are the socio-economic changes in many non-European countries that translated into an expansion and diversification of consumption, which contrasts the slowdown in more traditional reference markets. While Russia and China lead the ‘top consumers’ rankings, with the highest consumption growth rates since 2000, Italy and France confirm their leadership in wine production, followed by new entries such as Chile (+92 %) Australia (+67.4 %) and South Africa (57.6 %). During the first nine months of 2013, Italian wine exports gained ground in Western Europe, growing at double-digit rates in France (13.9%) and the UK (12.4%), while in Eastern European countries, such as Poland, there is a new interest for Italian products (+9.5%). Throughout Italy, particularly positive performances were recorded for the wine districts of Langhe, Roero and Monferrato in Piedmont, Prosecco di Conegliano – Valdobbiadene in Veneto, and Chianti in Tuscany. These areas include the 30 districts with the highest export growth (in value) for the second quarter of 2013.
